Posted inBusiness
Entrepreneurship: An Attractive Option for Moms
one in 11 adult women is an entrepreneur. For many women, particularly moms, the flexibility that comes with owning a business is very appealing.
Posted inBusiness
The Myths and Realities of Entrepreneurship
How often have you heard stories about small business owners who seemingly achieved success overnight? Interestingly, many of these stories fail to mention the challenges that most entrepreneurs typically face on the road to success.
Posted inBusiness
Playing the Promotions Game
Though we want to believe that merit and hard work alone will get us to the next level in our careers, in today's competitive workforce it is not enough.
Posted inBusiness
Busting the Myths about Franchise Ownership
Owning a franchise can be a financially rewarding and personally satisfying entrepreneurial option. Unfortunately, there are a lot of misconceptions about franchise ownership.
Posted inBusiness
Promoting Your Business on a Tight Budget – Part 3: Proper Frequency
Running one ad or mailing one postcard is completely ineffective, unless you are literally giving your product away. Repeated efforts are critical to create an impression on your target and prompt them to respond...
Posted inBusiness
Promoting Your Business on a Tight Budget – Part 2: Choosing Correct Creative
Make a unique statement that directly relates to your business. Money is wasted when advertising efforts, no matter how mind-blowing, don't relate to the product...
Posted inBusiness
Promoting Your Business on a Tight Budget – Part 1: Proper Medium
Analyze who your prospective customers are and which are your most profitable customers. Decide whether broad exposure or focused exposure is needed...
Posted inBusiness
Energize Your Business with the Power of Marketing
Hundreds of new businesses open and close every year. Those who know how to market their businesses are the most successful. Having a great business idea, money and good management is not always enough.
Posted inBusiness
The Ins and Outs of Online Infopublishing
There are thousands of people making money online, but, unfortunately, many of these Internet success stories are overshadowed by get-rich-quick hype.
Posted inBusiness
They Had the Nerve to Lay You Off
This could be the perfect opportunity for you to start your own business.
All of us have in the back of our mind an idea of something we would enjoy doing if we didn’t have to go to that 9 to5 everyday to pay our mortgage, our car notes, buy a few clothes and some other “toys” for ourselves and/or our family members.