The Ins and Outs of Online Infopublishing

Working from home has always been my dream, and that dream finally came true in 2006, thanks to the Internet. Now, I set my own hours, work from anywhere I want and make money in my sleep.

There are thousands of people making money online, but, unfortunately, many of these Internet success stories are overshadowed by get-rich-quick hype.

Just like any other money-making venture, what I do takes work, time, patience and an understanding that no one gets rich overnight.

I run two Websites, and These sites enable me to generate a full-time income through info-publishing. I build informational tutorial sites on topics that interest me.

The key to success with this kind of business is finding something that you are passionate about and using your knowledge of the subject to become an online expert in that area. One of the reasons that my sites have been so successful is that I add a personal touch.

I’ve found that people are more likely to take your recommendations seriously and connect with your site, when they feel your content is presented in a sincere, helpful and personal manner. The product that you are selling is information, so it is important that your content is up-to-date, useful and unique.

I also earn money through affiliate programs related to my sites. Working with affiliate programs gives me the opportunity to recommend a third party’s products and services on my Website; these third parties pay me a commission for any sales generated through my site.

The key is to identify companies that sell products of interest to your specific audience. For instance, if your site is about how to improve your golf game, you want to identify companies that sell golf supplies and recommend their products on your site.

It’s always best to endorse products that you are familiar with and, perhaps, use yourself. First of all, it’s easier to make a sale when you are knowledgeable about the product; your familiarity will come through in your writing about the product on your site. Your audience will be able to tell whether you really know the product or are just pushing it to make a fast buck.

It is important to explain how a certain product or service will meet your audience’s needs; if you can do that, they will be more likely to follow your recommendation and make a purchase. Second, don’t damage your credibility by recommending worthless products.

The other way I make money is through Google ads. Google offers a free program called AdSense. Through Adsense, I help Google promote the ads of other Webmasters by placing them on my site. Every time someone clicks an ad, I earn a commission from Google. You must be able to drive enough traffic to your site in order to make money.

I spend a lot of time promoting my site on social networking sites and making sure my sites rank high on the major search engines such as Google, Yahoo, Live, AOL, etc.

You, too, can run a successful online business. Just remember that online info-publishing takes a lot of work and dedication; success is not always immediate. However, if you take the time to learn how to build and market your Website, it can be a very rewarding and lucrative experience in the long-run.

About the Author

Lisa Irby is the owner of and has helped thousands of people develop their presence online, and is one of the leading tutorial sites on Website creation and design. Contact Lisa at htttp://


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