How To Market on a Tight Budget Archives

Promoting Your Business on a Tight Budget – Part 3: Proper Frequency

Running one ad or mailing one postcard is completely ineffective, unless you are literally giving your product away. Repeated efforts are critical to create an impression on your target and prompt them to respond...

Savvy Woman August 10, 2009

Business

Promoting Your Business on a Tight Budget – Part 2: Choosing Correct Creative

Make a unique statement that directly relates to your business. Money is wasted when advertising efforts, no matter how mind-blowing, don't relate to the product...

Savvy Woman August 9, 2009

Business

Promoting Your Business on a Tight Budget – Part 1: Proper Medium

Analyze who your prospective customers are and which are your most profitable customers. Decide whether broad exposure or focused exposure is needed...

Savvy Woman August 8, 2009